WDF opens three new stores

Passengers at Edinburgh Airport can enjoy a series of new stores, courtesy of UK travel retailer, World Duty Free (WDF). The three shops, eyewear purveyor, Sunglasses, and a two in one store selling MAC and Jo Malone cosmetic products, are located in the airport’s departure area, beyond the security gates.

The two beauty outlets, MAC and Jo Malone, share the same space, dubbed a ‘dual concept’ shop by World Duty Free. The store’s design, which is essentially an ordinary high street shop, albeit with two sides removed, was created in collaboration with US cosmetics giant, Estée Lauder, the owner of the two brands.

Sunglasses, rather unsurprisingly, sells non-prescription eyewear. Products from Ray-Ban, Tiffany, and D&G, among others, are arranged according to style or range, and left unboxed, allowing passengers to try them on, sadly with the result that greasy fingerprints are often left all over the lenses.

Jo O’Connor, Commercial Director at WDF, called the dual concept a “real first,” and a “huge draw for customers.” Kevin Brown, chief at Edinburgh Airport, echoed Jo’s sentiments, by saying that developments in the hub’s departure lounge, including the new WDF stores, have been welcomed by passengers.

Edinburgh Airport, much like Heathrow, East Midlands, and most other UK hubs, has always moonlighted as a shopping mall. The hub’s departure lounge is currently host to high street pharmacist, Boots, and US bookshop, Borders, as well as a number of specialist stores, such as a liquorice shop and even an art gallery.

Last year, the European duty-free market brought in around £2.5bn. Tax-free discounts at airport stores helped travellers save around £168m, when compared to high street prices. However, online retailer, Kelkoo, in a news item that upset the British Airports Authority earlier this year, maintains that online shopping still offers greater discounts than stores at UK airports.

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